Bruno Rives, Tebaldo

1982-1986: Apple Computer, in charge of preparing the introduction of the Macintosh in Europe. On this occasion, in relation with Steve Jobs, Bruno met Alan Kay, then at the Xerox Park, father of the e-book, of anti-aliasing, and later of projects with the MIT (E Ink).

1987-1997: Creator and leader of various companies centred around information systems for large accounts, the press and the media.

1997-2000: Creator of a subsidiary of BBDO for the purpose of evangelizing their clients on new media and brand management, then of the French subsidiary of the Californian company CKS, an interactive agency for Apple, Nike, Sony, Clinique, Audi.

2001: Creator of the Tebaldo Observatory, a consulting agency specializing in trends and usage of new technologies, in charge of Ganaxa’s R&D and strategic marketing, specialized in electronic ink, self-learning and communicating systems and robots, as well as collaborative tools (wiki). Designer of the GPP architecture and associated reading devices. Author of Aldo Manuzio, a novel on the diffusion of knowledge, to be published soon.